What are SERP’s and Snippet’s?
It’s what searches see about your company when they find you on Google.
The page that loads with your search results when doing a Google or Bing search is the Search Engine Result Page or SERP. Each result in the SERP will be presented in the form of a Snippet (pictured)
Meta Data
Purple text (Meta Title)
Green text (URL)
Grey text (Meta Description)
Keywords in the SERP’s
The keywords you’re always hearing about, are the ones we use every day when doing a search.
Something like: What is a SERP?
I optimized this page to answer that question. I will include these words and variations of these words in the metadata and through-out the page within the content. Now, Search engines will index this page based on these keywords.
SERP/ Snippet Optimization (Making your snippet clickable)
If you type “What are SERP’s and Snippet’s?” into the search bar, since this page is optimized for that query, the search engine will return the snippet for this pa
Unless visitors are going directly to your site. Your page Snippet is the first thing they’ll see before they get there. Consider this a billboard for that page. Like a billboard people will be going by fast, so it should stand out and sound great.
You should have unique Meta Titles and Descriptions that contain your keywords (Search engines will bold matching keywords for users in the SERPS, so make sure you use them).
If you look at the Snippet from my this page (pictured above). Notice how it mentions my targeted keywords “SERP and Snippet” in the Meta Title and Description.
If your page has more relevant and useful information (more than 300 words on each page) for the crawlers to index, you will likely show up for more terms than your targeted keyword. You can see some variations of this in the image I’ve provided from Google’s Search Console.
ge somewhere in the SERP.
Where my snippet shows up is determined by a number of factors. We will get into that and ways to keep your pages out of the SERPs, later.
If you type “What are SERP’s and Snippet’s?” into the search bar, since this page is optimized for that query, the search engine will return the snippet for this page somewhere in the SERP.
Where my snippet shows up is determined by a number of factors. We will get into that and ways to keep your pages out of the SERPs, later.
What is a SERP and a Snippet?
What is Local SEO | Google my Business
What is on-page Search Engine Optimization?
Whats is off-page Search Engine Optimization?
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